DreamWorks Present Outlets Host Digital Actuality Experiences with Walmart
Walmart is collaborating with DreamWorks Present Store to rejoice the launch of DreamWorks' new movie The best way to Prepare Your Dragon. The retail label declares the implementation of digital actuality dragon overlap experiences on parking tons for 5 minutes.
The expertise is developed by Spatial & DreamWorks, thus giving the impression of a standard retail expertise to that of a theme park. The set up begins with a welcoming message in an built-in tent earlier than shifting to a world of digital actuality with armchairs and helmets. The journey is free and set as much as direct the items to a themed reward store following the expertise instantly. The activation goals to permit a pleasant expertise with the characters, providing company the chance to create a deeper connection prompting them to purchase gadgets within the reward store.